Business-Level and Corporate-Level Strategies Essay - 3

Business-Level and Corporate-Level Strategies - Essay Example The company is well known for establishing product leadership in various grounds like skin care, house care etc. It employs almost 125000 employs and sells almost two hundred brands or more across the globe. Procter & Gamble has developed greater than 28 technical centers around the world (PG-Global, 2012). The company has included market research procedure for taking strategic decision while expanding its business in the market (Kotler, 2009; Silverstein, 1997). It has been successful in extending business operations extensively and achieved high revenue in this time period. The study will perform Procter & Gamble’s strategic analysis in the following manner: 1) Analyzing the business level strategy of the company. 2) Analyzing the corporate level strategy of the company. 3) Analyzing its competitive environment. 1) Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion. The SWOT analysis of Procter & Gamble will help in understanding its business level strategy (Graul, et al., 2006). It will help in realizing the alignment related to the organizational issues (Ansoff, 1965; Dickson, 2002; Valentin, 2001; Panagiotou, 2003). This will help to formulate different strategies for overcoming the threats and weaknesses (Porter, 1991). Strengths The company utilizes the economies of scale for reducing the production cost and offering competitive prices, for the products, to its customers. Procter & Gamble has high brand reputation among the customers because of the prolonged business operations in the industry. The company makes high investment in the research and development for developing quality products. Weaknesses The financial statement analysis of Procter & Gamble shows that the cash flow of the company is shrinking. Its domestic market is saturated due to the e xistence of a large number of competitors. The biggest competitor of Procter & Gamble i.e. Unilever is competing highly in the detergent segment because of which the company is being forced to maintain competitive pricing strategy. The company’s cost structure is increasing because of increasing operating structure. The company adopted retrenchment strategy in order to perform cost minimization. Opportunities There is huge scope or opportunity of the company to extend its product line by expansion of its portfolio in the beauty and health segment. The expansion of its product portfolio will help in increasing its market share as well as number of customers. Procter & Gamble has low market share in the developing countries like India, China, and Brazil etc. It has the opportunity to perform market penetration in these regions. Its domestic retail market has an increasing growth trend from past few years which provides opportunity to the company to cater the needs and demands o f the customers here. Threats In the developing market sector of the business operations of Procter & Gamble the local players are giving tough competition to the company and the developed market segment is being saturated gradually because of the existence and entry of large number of multinational companies. The cost associated with the value chain has increased gradually which has made it tough for the company to achieve economies of scale. Recommended Strategy for long term success Procter & Gamble

Performance appraisal Essay Example for Free

Performance appraisal Essay Performance appraisal has been one of the most-debated management practices for several decades. It has generated a wide variety of viewpoints. There are those who see performance appraisal as making an important contribution to human resource management, in that organizations require systematic information on how well employees are performing in their jobs as a key element in ensuring that human resources are used as effectively as possible. Employees at all levels experience a need to know clearly what they should be doing and what is expected of them in terms of quantity and quality of output. In addition most people want to be in a position where they can perform better next time around. A number of writers, especially during the 1970s, expressed pessimistic views about the future of performance appraisal schemes, and the assumptions on which they are based. Some have tended to write off conventional versions of performance appraisal as backward, simplistic and even counterproductive, arguing that conventional appraisal processes often lead both the manager and employee to approach the performance review with dysfunctional role stereotypes. The employee expects to hear what is wrong with his or her performance, while the manger expects to have to well the evaluation to a reluctant and possibly hostile member of staff. (Gordon Anderson 1996) In this case study, it present the issues that caused Xerox Company emerged as a result of their research. In a word, it is all about change. It is talking about the linked issues of visibility and growth, and the compelling need for a process or model to deal with the problems of increasing effectiveness in the midst of all the change. I discuss changing attitudes and HRD political relevance, and present evidence of concern for HRD effectiveness. In Xerox appraisal new system they use Mulit-appraisal which is 360-degree Appraisal. The limitations of conventional performance appraisal in placing considerable, and sometimes total, emphasis on the judgment of the employees manager have been identified and discussed by a number of  writers. A pioneering study carried out a number of years ago in Gulf Oil, and described by Stinson and Stokes (1980), highlights an alternative, multi-rater method, which overcomes a number of the deficiencies of conventional, manager-orientated appraisal. Probably the most significant development likely to influence the nature of performance appraisal in the future is the shift away from conventional appraisals undertaken typically by line managers towards the concept of 360-degree appraisal. The concept builds on multi-appraisal and refers to a situation where appraisal data is collected all around an employee, from his or her manager, subordinates, peers and customers, internal and external. A number of factors are encouraging organizations to introduce, or to seriously consider the introduction of, 360-degree appraisal. These include: ØFlatter, less hierarchical, more flexible, team-based organization structures; ØAwareness of the limited perspective of managers; ØRecognition of the value of contributions from other sources; ØThe advantage of a range of perspectives, given the increasingly complex roles many people play in organization. In research identified the need for building and maintaining close relationships with line and staff management as essential for a successful HRD organization. It is really depend on the organization and communication processes. A wide range of methods and criteria for appraising performance is used by organizations. The various ways of measuring performance stem directly form the different components of performance. We can see in the new system of Xerox, they are: Simple ranking, using this system the appraiser is called upon to make a judgment about the general level of the performance of each employee. Based on the appraiser ranks each employee from best to worst. Alternate ranking, this process involves a number of stages. While this approach may have some advantages in determining the ratings, it suffers from the same defects as the simple ranking approach. The HRD Function In effective HRD functions, staff development is built in to the annual operating plan as a requirement. It is not only supported by management, but also seen as essential to the continued effective operation of the HRD function, and adequate funding supports it. Another one is Feedback, It tells employees, How am I doing? and Where do I go from here? How would you like to be a member of a bowling team and go bowling every week, but only get your scores once a year? Coaching is the day-to-day effort to review work, answer questions, discuss progress (or lack of it) toward meeting standards, develop skills, and provide positive guidance. Is the supervisor the only person who can provide coaching to an employee? Coworkers, other supervisors, and even customers can often be in a good position to compare the employees performance to established standards and then give helpful feedback. As the articles shown that the core of any organization is its staff. Without workers, who is going to do the job? How come the goal is going to achieve? How effectively an organization maintains a quality team of employees is linked to its ability to manage its staff and recognize the contributions of each player. Effective performance management systems enable an organization to objectively and systematically rate employee performance, while providing the tools necessary to take that performance level and equate it to compensation actions. Employees have always expressed the desire for open feedback regarding their performance. More and more companies are embracing the pay for performance concept and its tie to compensation. A well-executive performance management plan enables an organization to achieve critical goals: ØRecognize the efforts and contributions of current staff ØReward staff with compensation directly linked to performance ØMotivate staff to improve performance ØOrient staff towards goal achievement ØRetain key employees through the use of competitive compensation programs ØAttract quality employees with an effective performance management system A necessary condition for the effective management of performance appraisal systems in any organization is the need to clarify and communicate to all concerned the objectives which the system is intended to achieve. Typically, performance appraisal schemes are expected to serve multiple objectives. This can often be strength in that several purposes can be achieved, but I can also prove to be a disadvantage if it leads to a dissipation of effort and lack of focus. It is obviously of crucial importance, and everyone in an organization especially the key decision makers should be fully aware precisely what objectives the system of performance appraisal is expected to achieve, and the priorities within these objects. Performance appraisal should lead to the identification of the training and development needs of employees. Indeed, it can be argued that without an appraisal scheme, it would be only accidental if training and development efforts were aimed in the right direction (Anderson 1980). Performance appraisal, by providing feedback to employees on job performance, creates a basis for improvement and development. The developmental function of appraisal is concerned with improving the performance of people by identifying areas for improvement, setting performance targets for the future, and agreeing plans for follow up action. This aspect also involves developing the capacity of people through formulation plans to develop their skills and careers, and helping individuals to reconcile their job and career aspirations with opportunities available in the organization. Furthermore, there is certain amount of overlap between the evaluative and development functions, in that the evaluation of past performance will often be an important influence upon the setting of future targets. Brinkerhoff  and Kanter (1980) contend that this function is both backward looking in the sense of evaluating past performance so as to establish standards and forward looking in that the established standards serve as incentives for future performance improvement through generating peer competition and the desire to best ones won past record. The argue further that an additional overlapping, but also overarching, purpose for performance appraisal is to ensure that managers are performing a critical management function. Managers should be paying careful attention to the assessment of the past performance of their staff against organizational requirements, and to the development of greater productivity of the human resources available. This function of performance of performance appraisal of encouraging careful and systematic approaches in assessing the performance of employees is of great importance for practicing managers, and they often recognize its value. The possible conflict between the evaluative and developmental dimensions has been much discussed in the appraisal literature. The central issue appears to be: can the manager, acting as appraiser, effectively be both judge and helper without experiencing role conflict? Since future decisions must be based, at least in part, on evaluations of previous behavior, it could be argued that this conflict is superficial rather than real, and that an effective manager should be about to cope effectively with both roles. When we looked further at the issue of growth. The Conference Board, in a study of trends in corporate education and training, found that the number of training professionals had increased in nearly two-thirds of the firms surveyed. The board cited the following as evidence of the enhanced role and status of HRD in many companies: ØManagement has become convinced that education drives the business. ØA stepchild until recently, the training function is now seen as essential to the companys strategic goals. ØDeveloping our people is now the heart of our business strategy. ØTraining departments used to be wiped out by recessions, but few were in the recent one (Lusterman, 1985, p.2). Affecting the growth of HRD is the increase in the overall number of jobs and the shifts from sectors such as manufacturing to service organizations. Newly created jobs require new skills training and workers being displaced need retraining. In addition, more workers are coming to expect training as part of the normal job environment, and will demand it if they dont see it. This is especially true in high technology, where employees want to stay on the leading edge-they cant afford not to. The negative factors are: ØPossible distortion due to popularity factors influencing peers; ØPossible negative reactions towards those who irrespective of this performance, are seen as unorthodox, inclined to challenge existing practices, and therefore perceived as threatening; ØFriendship rating; ØDistortions due to fear of retaliation; ØReliance of peers on stereotypes in making evaluation. Despite the risks evident from the number of possible negative factors, peer review may well have an increasing role to play in performance appraisal systems of the future, especially in non-hierarchical, team-based organizational structures in which peers are willing to give objective evaluations of one anothers performance, and where peers interact sufficiently frequently to be able to develop an informed view of the performance of colleagues. Conclusion Appraisal of employees tasks place whether a formal appraisal system is in operation or not. In small companies, formal systems are probably unnecessary; in larger companies, a formal system goes some way towards ensuring that decisions based upon judgments of employee performance are fair and just. However, the mere installation of an appraisal scheme does not ensure that appraisals are well founded. There are a large number of human tendencies towards error that must be recognized by those conducting appraisal. This recognition and ways to overcome the problems are best achieved through training. The appraisal of performance is useless unless the results of the appraisal are translated into action. This is the purpose of the appraisal interview. It is a mechanism for feedback of information to employees, and an opportunity for employees and their superiors to sit down and plan remedial action. Appraisal interviews involving problem solving, counseling and joint objective setting are essential components of a successful appraisal scheme. REFERENCE French,W. Human Resources Management 4th Edition, Houghton Miffin co, Boston, 1998. Graham, H.T, Human Resources Management, recruitment and selection, Britain ,1983. Leslie W. Rue, Ph.D., Lioyd L. Byors, Ph.D, Management skills and Application recruitment and selection, Australia,1997. Pearson, R., The Human Resources , Managing people and work, Australia, 1990. Kramar, R, Mcgraw, P Schuler, R. S., Human Resources Management in Australia. Longman. South Melbourne, 1997. Parry, K. W., Smith, D., Human Resources Management. USQ Press. Queensland, 1998. Dessler, Griffiths, Lloyd- Walker, Williams, Human Resources Management, Prentice Hall, Australia, 1999.

Gender Differences and Identities Essay -- Gender Sex Boys Girls Compa

Gender Differences and Identities   Ã‚  Ã‚  Ã‚  Ã‚  While physical characteristics may clearly define one’s gender, race, or even social status, it is often one significant moment in one’s life when their gender is truly decided. The first five years of my life consisted of my younger sister and I imitating our mother, playing with dolls, and dressing each other up. As my sister was the main person that I played with, gender never really crossed my mind. Even when I started preschool and kindergarten, boys were not boys to me; they were simply new friends and more people to play with. At that moment in my life, I was just Jackie Goldsmith, I stood in the â€Å"girls’ lines† at school, and wore pink dresses and ribbons in my hair to church on Sunday.   Ã‚  Ã‚  Ã‚  Ã‚  Looking back now, I can specifically remember when this so-called reality I had as a young child, changed drastically. It all happened when I was six years old; my little brother was born. I didn’t realize the difference until he was almost a year old, but his birth, my mom having a boy instead of a girl, definitely helped form who I am today. His birth was ultimately the alter of my whole reality as I had previously known it. There are plenty moments that I can look back on during this time, and realize how each aided in forcing my gender upon me. My parent’s followed many of the social norms when it comes to boys and girls. Even at age six I noticed that they dressed my brother differently than they did when my younger sister and I were his age. I even noticed that they had a different tone of voice when they spoke to him; it was nothing at all like the little baby voice that I remembered them using when my little sister was a few months old. You k now, the voice that we as toddlers would normally get in trouble for using because we weren’t babies anymore. While I could pick out all of these little differences, I wasn’t exactly sure why they were the way they were until a few months later. One evening, around the time in my brothers life when he had finally learned to walk, a few relatives were over visiting and just having a good time. My parents and relatives were talking and admiring my baby brother Mike, and my sister and I played with dolls in the corner. As they were talking, I remember my Uncle saying something like, â€Å"He’s getting big, you think he will grow up and be a football player like we use to be?† I ... ...tivities that I chose to do, I slowly began to fall into place, on my own. I believe that its very important for parents to be open minded when it comes to gender. Looking back at my own situation, my parents followed the norms in the beginning and forced me into a realization that I wasn’t ready for. Therefore, as a young child, I did the only thing I could and rebelled. However, as they began to change and let me make my own decisions I got right back on track. I grew into a woman, and the previous experience helped me become my own person. Because of my father, I was determined to be my own individual, an independent and powerful woman. That was my number one priority growing up and I contribute a lot of my later success to that previous attitude. Growing up a female has been quite an experience. While in my younger years I felt as if my gender was somewhat pre-determined for me, I soon fell into the natural groove of being a female. I am not only comfortable in my own skin now, but I am proud to be a woman. My family is very supportive of all my decisions regardless of gender and they make me feel that I have the ability and power to do anything.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  

Essay --

Benchmark #2 Essay Mrs. Burns and Ms. Roche (English 2 Period 4) Christopher Conza January 15, 2014 In this poem called â€Å"Creatures† by the author Billy Collins there are three examples of figurative language helps convey the meaning that the author Billy Collins is conveying. The three examples of figurative language that the author Billy Collins uses are a metaphor, enjambment, and imagery. These three examples of figurative language help illustrate Billy Collins† theme in this poem called â€Å"Creatures† that he is writing because these three examples of figurative language help emphasize the theme of the poem. These three examples help emphasize this poem called â€Å"Creatures† meaning because it makes the theme of this poem have a deeper meaning. The theme of the author Billy Collins poem called â€Å"Creatures† is that the reader has to imagine In this poem called â€Å"Creatures† by the author Billy Collins there is a literary device called a metaphor when the reader is reading this poem. A metaphor is a comparison of two unlike things without using the words like or as. In lines one (1) through...

Ralph Waldo Emerson Essay

Those who think Transcendentalism is just a literary movement that took place in the early 1800s are only half correct. Transcendentalism is indeed a literary movement; however, it is much more than that. It is meant to challenge people to think for themselves and cause change. Authors such as Ralph Waldo Emerson, Henry David Thoreau, Jerome Lawrence and Robert Edwin Lee taught the importance of non-conformity and civil disobedience through short stories such as â€Å"Self Reliance† and â€Å"On the Duty of Civil Disobedience†, and the play, The Night Thoreau Spent in Jail. Transcendentalism is based on the belief that knowledge is derived from experience and personal reflection as opposed to reason. Transcendentalism promotes self-revelation because it encourages people to form their own opinions and then voice them in a way that will promote change in society. Transcendentalists ground their philosophy with the idea that every person’s inner self is where knowledge is gained. In Ralph Waldo Emerson’s â€Å"Self Reliance†, he says, ‘†What I must do is all that concerns me, not what the people think†¦It is easy in the world to live after the world’s opinion; it is easy in solitude to live after our own; but the great man is he who in the midst of the crowd keeps with perfect sweetness the independence of solitude. ‘† Emerson realizes that it is easy to conform to society, but there is value in forming one’s own opinion. What makes a person great is if he or she can stand out in a crowd of people. While in a crowd, one can see the overall ideas of the group but never the individual thoughts that made up these ideas. Emerson is saying that to be great, one must be able to be with the crowd physically, but mentally remain one’s own person with their own ideas. Because Transcendentalism values individual opinions, it is also important to people such as Henry David Thoreau that everyone, especially the government, is open to other peoples’ opinions. In â€Å"On the Duty of Civil Disobedience† Thoreau says, â€Å"There will never be a really free and enlightened State until the State comes to recognize the individual as a higher and independent power†¦ and treats him accordingly. † Thoreau understands that citizens should be able to influence the government and cause change. To do this, the government needs to treat its citizens with respect. Politicians and other government workers need to do away with their pride and listen to what is really important- the citizens. When people can form their own opinions, respect others’ opinions, and voice their opinions, there will be harmony. In Transcendentalism, people are encouraged not only to form their own opinions, but to voice them as well. Thoreau tells everyone to â€Å"make known what kind of government would command his respect, and that will be one step toward obtaining it† (Thoreau). He supports transcendentalism by encouraging people to stand up and talk about their opinions. Thoreau understands that change, especially in government can only occur when individuals make their opinions heard. During his life, Thoreau challenged the idea of slavery, government corruption, payment of taxes, and the Mexican-American War. In The Night Thoreau Spent in Jail, Thoreau is talking to his old professor about how he should voice his discontent with the Mexican-American War. When Thoreau’s professor asks when he should voice his opinion Thoreau yells, â€Å"‘NOW! A year ago was too late! I’ll get you an audience. This afternoon. At Concord Square! †Ã¢â‚¬â„¢ (Lawrence and Lee 89). In the play, Thoreau expresses that opinions are no good if they are not proclaimed to the world. If opinions are not voiced they cannot be heard. Transcendentalism values individual opinions and acknowledges that voicing them is crucial if they are going to spearhead change in their society. Transcendentalists agree that self-revelation is wasted if it is not voiced and then heard and thereby causing change. During The Night Thoreau Spent in Jail, Thoreau spends a small amount of time as a schoolteacher. While Thoreau is a schoolteacher, he gets into trouble with the schoolmaster because he lets his kids â€Å"Huckleberry† in order to come to a conclusion in a class discussion. After he gets in trouble Thoreau sarcastically tells his students, ‘â€Å"You must not listen to a cricket or smell a flower that has not been approved by the School Committee. You’d better close both ears and hold your nose- though you may have to grow an extra hand to do it†Ã¢â‚¬â„¢ (Lawrence and Lee 20). In this instance, Thoreau is trying to speak out against the strict policy of the school committee. He sees that the policy is unfair and that students should be able to learn in a way that is effective for them. By speaking out against the school committee, Thoreau is opening up the possibility for a reform in the education system. Thoreau sees that there is an opportunity to promote change so he takes it and speaks his opinion. According to Thoreau and other transcendentalists, the government needs to be ameliorated. Thoreau says, â€Å"The government itself, which is only the mode which the people have chosen to execute their will, is equally liable to be abused and perverted before the people can act through it† (Thoreau). Transcendentalists agree that the government usually does not work for the people it is protecting. However, they do realize that it is necessary for the survival of the United States. Thoreau is encouraging people to take a stand against the current government, which he hopes will lead to a reform that will empower people to demand more influence in politics. Transcendentalism emphasizes that individuals need to voice their opinions if change is going to occur. According to Transcendentalists, promoting change in society occurs through self-revelation. There must be free thinking people in the world who are willing to make their voice heard if change is ever going to occur. Today many people think that the American school system is something that needs to be reformed. There is a problem if most students are no longer engaged and excited to go to school. Transcendentalists would say that students should be learning things that are interesting to them and cause them to think beyond what is being taught. Students should be encouraged to investigate and debate ideas in order to come up with their own. If America were still in the Transcendentalism time period, people would be insisting on these types of changes. They know that if they do not speak out, nothing will happen.

Free Essays on Vanderbilt Family

Cornelius Vanderbilt (May 27, 1794-January 4, 1877) was an American steamship and railroad builder, executive, financier, and promoter. He was a man of boundless energy, and his acute business sense enabled him to outmaneuver his rivals. He left an estate of almost $100 million. Vanderbilt was born to a poor family and quit school at the age of 11 to work for his father who was engaged in boating. When he turned 16 he persuaded his mother to give him $100 loan for a boat to start his first business. He opened a transport and freight service between New York City and Staten Island for eighteen cents a trip. He repaid the loan after the first year with an additional $1,000. He was rough in manners and developed a reputation for honesty. He charged reasonable prices and worked prodigiously. The War of 1812 created new opportunities for expansion, and Vanderbilt received a government contract to supply the forts around New York. Large profits allowed him to build a schooner and two other vessels for coastal trade. Vanderbilt got his nickname "Commodore" being in command of the largest schooner on the Hudson River. By 1817 he possessed $9,000 in addition to the interest in the sailing vessels. Well on the way to fame and fortune, Vanderbilt sold his interests and turned his attention to steamboats in 1818, observing the success of Robert Fulton and Robert Livingston on the Hudson River. He went under the employ of Thomas Gibbons, operating a ferry service between New Brunswick, New Jersey and New York City, which was an important link in the New York-Philadelphia freight, mail, and passenger route. He charged his customers one dollar while other captains charged four dollars for the same trip. There was opposition from Fulton and Livingston, who claimed Vanderbilt was breaking the law as they had a legal monopoly on Hudson River traffic. They sued Gibbons, and the case reached the Supreme Court. In the famous 1824 decision, Gibbo... Free Essays on Vanderbilt Family Free Essays on Vanderbilt Family Cornelius Vanderbilt (May 27, 1794-January 4, 1877) was an American steamship and railroad builder, executive, financier, and promoter. He was a man of boundless energy, and his acute business sense enabled him to outmaneuver his rivals. He left an estate of almost $100 million. Vanderbilt was born to a poor family and quit school at the age of 11 to work for his father who was engaged in boating. When he turned 16 he persuaded his mother to give him $100 loan for a boat to start his first business. He opened a transport and freight service between New York City and Staten Island for eighteen cents a trip. He repaid the loan after the first year with an additional $1,000. He was rough in manners and developed a reputation for honesty. He charged reasonable prices and worked prodigiously. The War of 1812 created new opportunities for expansion, and Vanderbilt received a government contract to supply the forts around New York. Large profits allowed him to build a schooner and two other vessels for coastal trade. Vanderbilt got his nickname "Commodore" being in command of the largest schooner on the Hudson River. By 1817 he possessed $9,000 in addition to the interest in the sailing vessels. Well on the way to fame and fortune, Vanderbilt sold his interests and turned his attention to steamboats in 1818, observing the success of Robert Fulton and Robert Livingston on the Hudson River. He went under the employ of Thomas Gibbons, operating a ferry service between New Brunswick, New Jersey and New York City, which was an important link in the New York-Philadelphia freight, mail, and passenger route. He charged his customers one dollar while other captains charged four dollars for the same trip. There was opposition from Fulton and Livingston, who claimed Vanderbilt was breaking the law as they had a legal monopoly on Hudson River traffic. They sued Gibbons, and the case reached the Supreme Court. In the famous 1824 decision, Gibbo...

Cool and Non-Sentimental Love Quotes

Cool and Non-Sentimental Love Quotes Most love quotes are excessively mushy and sentimental. They can get sickeningly sweet at times. If you are the type who likes to keep things cool, you probably wish for some quotes that are not dripping with oodles of sentiment. So, here are a few cool love quotes just for you. Cool Love Quotes from Famous People Mignon McLaughlin  We choose those we like; with those we love, we have no say in the matter.Eva GaborLove is a game that two can play and both win.H. L. MenckenLove is the triumph of imagination over intelligence.StendhalA very small degree of hope is sufficient to cause the birth of love.Brendan BehanThe most important things to do in the world are to get something to eat, something to drink and somebody to love you.Emma Goldman Free love? As if love is anything but free.  Man  has bought brains, but all the millions in the world have failed to buy love. Cathy Carlyle  Love is an electric blanket with somebody else in control of the switch.Edvard MunchThere is a battle that goes on between men and women. Many people call it love.Mignon McLaughlinMumps, measles, and puppy love are terrible after twenty.Venus de MiloA  good love  is delicious, you cant get enough too soon. It makes you so crazy you want to swallow the moon.Judith ViorstLove is when you realize that hes as sexy as Woody Allen, as smart as Jimmy Connors, as funny as Ralph Nader, as athletic as Henry Kissinger and nothing like Robert Redford - but youll take him anyway.Jules RenardLove is like an hourglass with the heart filling up as the brain empties.E. M.  CiorianThe art of love? Its knowing how to join the temperament of a vampire with the discretion of an anemone.Shelley WintersWe had a lot in common. I  loved him  and he loved him.Jamacia KincaidHe must have smiled at me, though I dont really know,  but  I dont like to think that I would love someone who hadnt first smiled at me.Erich FrommLove is the only sane and satisfactory answer to the problem of human existence. Anonymous Love Quotes Anonymous  The most eloquent silence; that of two mouths meeting in a kiss. AnonymousLoving someone that doesnt  love you  is like reaching for a star. You know youll never reach it but you just got to keep trying. Anonymous  Sometimes we make love with our eyes. Sometimes we make love with our hands. Sometimes we make love with our bodies. Always we make love with our hearts.

Loan Translations

Loan Translations Loan Translations Loan Translations By Maeve Maddox Vocabulary borrowings from other languages take many forms, one of which is the loan translation or calque. The English word calque derives from French calquer â€Å"to trace.† It refers to a word or a phrase that has been translated word-for-word from its foreign origin. Because English is a Germanic language, it’s not surprising that we have numerous calques that originated as German expressions. Here are a few: superman from à ¼bermensch hang glider from Hngegleiter flamethrower from Flammenwerfer gummy bear from the product name Gummibrchen (little gummy bear) loanword from Lehnwort Intelligence Quotient (I.Q.) from Intelligenzquotient Rainforest from Regenwald Watershed from Wasserscheide World war from Weltkrieg Note: In Nietzschean thought, the à ¼bermensch is the ideal superior man of the future who transcends conventional Christian morality to create and impose his own values. The German word werfer (â€Å"thrower†) is used in sports to refer to the bowler in cricket and the pitcher in baseball. Here are some calques from the French: deaf-mute from sourd-muet free verse from vers libre rhinestone from caillou du Rhin Note: The historical term deaf-mute, â€Å"unable to hear or speak,† is now considered by some to be insensitive or derogatory; a replacement term is â€Å"hearing- and speech-impaired.† German also has Rheinkiesel which, like caillou du Rhin, means â€Å"Rhine-pebble.† Latin calques: Milky Way (the galaxy that contains Earth’s solar system) from via lactea â€Å"Rest in Peace† from requiescat in pace â€Å"in a nutshell† from in nuce Calquing goes both ways. Computing terms coined in English have been calqued into other languages. For example, French disque dur, carte mà ¨re, souris, and en ligne for English hard disk, motherboard, mouse, and online. Related post: Loanwords and Calques Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:How Many Tenses in English?3 Cases of Complicated HyphenationUsing "zeitgeist" Coherently

Should Animals Be Hunted (E.G. Commercial Big Game Hunting, State Essay

Should Animals Be Hunted (E.G. Commercial Big Game Hunting, State License Hunting) - Essay Example This essay stresses that the issue of animal hunting is still a debatable one. However, some issues as seen in the discussion above need to be taken care of soon. The issue of hunting exotic animals, such as lions, tigers and elephants for trophy should be put to an end. The problem with hunting exotic animals is creating a market for poachers where hunters are willing to pay huge sums of money in order to get a chance to kill for game. This has the effect of endangering some species, specifically elephants and rhinos that are hunted for their tusks. Therefore, heavy prison terms and fines should be introduced to discourage exotic animals from being hunted. In case nature has been unable to control the population of particular species in a particular place, introduction of predators can be effective. However, if predators are not effective in reducing the population, wildlife managers should give out hunting license to allow hunters to reduce a specific number of overpopulated animal s from specific species. This paper makes a conclusion that hunting of animals is a practice that should be discouraged by governments worldwide because it contributes to the extirpation, extinction, and endangerment of many species. In case the animals overpopulate beyond nature’s control, the wildlife managers of animal parks should provide license to hunt only a specific number. In conclusion, the preservation of animal species will depend on the government introducing heavy prison terms and fines to discourage this hunting practice.

Trying To Do Business In Mexico, Gringo Style Case Study

Trying To Do Business In Mexico, Gringo Style - Case Study Example These objectives primarily focus on enhancing the cost-efficiency of the company by reducing labor costs. Upon his arrival to Mexico with his family, Ted is greeted by his assistant plant manager and cultural mentor, Manuel and he promises Ted that the plant would become operational within two weeks. Eventually, the operations at the plant commence five weeks after the scheduled date which causes Ted to lose his trust in Manuel while, Manuel considers him too insensitive and impatient. As tensions between Ted and Manuel continue to grow, the efficiency levels at the plant continue to drop. Believing in the idea that cultural issues share no association with efficiency, Ted proposes three recommendations to address the problem including the dismissal of low performing workers and the implementation of an incentive-based pay system and a participative approach to decision-making. When the proposed schemes do not yield desired results, Ted realizes that Manuel did not fire five of the w orkers that should have been dismissed, and as a result of the differences in the labor laws of Mexico and US, the workers that were dismissed would be entitled to a severance pay. Feeling frustrated, Ted contemplates his future at the company and thinks that perhaps his criticisms of Mexican culture were indeed valid. 2. Discussion Questions 2.1 What mistakes did Ted make in his management of SterMexicana? The most fundamental mistake that Ted made in his management of SterMexicana is related with his convenient assumption and misguided belief that falsely led him to believe that his managerial expertise would transfer successfully to Mexico without the emergence of any significant issues. Therefore, during his time as the plant manager of the firm, Ted failed to acknowledge the cultural dimension of management in the formulation of appropriate strategies to address business problems, in his dealings with the company’s suppliers, and also in the decision-making process. For example, when Manuel showed interest in introducing Ted to the culture of Mexico, his reluctance in doing so was evident by his impatience to discuss more significant matters that were related to the business. By refusing to understand the dimensions of the country’s national culture, Ted ultimately developed recommendations and strategies which could not yield ideal results for the business. This observation corresponds with the analysis of Newman and Nollen who state that the financial performance of an organization is dependent upon the extent to which the management practices of a firm are in congruence with the national culture (753). When Ted did not demonstrate an interest in Manuel’s discussions of Mexican culture he was in fact ignoring valuable information that could have helped him in achieving his goals and formulating strategies for reducing SterMexicana’s labor costs. As suggested by Marchese in comparison with a highly individualistic U.S culture, the culture of Mexico is characterized by the presence of collectivism which is an aspect that emphasizes upon the significance of maintaining and valuing social relationships as members of a group (131). Ted’s implementation of a flexible working hours plan contradicted with this element of Mexico’

BHS 411 &#8211 Issues of Terrorism Mod 4 SLP Essay

BHS 411 – Issues of Terrorism Mod 4 SLP - Essay Example According to White (2006), the FBI is loosely linked to all America's law enforcement agencies (p. 4). However, many federal law enforcement agencies and local police executives openly resent or do not trust the FBI (White, 2006, p. 4). Most of all, "there is no system to sift, sanitize, and disseminate information to local law enforcement" (White, 2006, p. 4). These are very good points why the FBI is a vulnerable subject to cyber attacks. To launch the attack, I will first design a web log where people who have "bad encounters" or negative criticisms with the FBI can post their blogs. This will be a sort of "character assassination" that can stir emotions against the FBI, and perhaps, loose confidence to this agency. The end result will be a weaker coordination by the American people in providing information for the FBI, thus, will make it so much difficult for the agents to gather evidences and information on terrorist activities. I will also devise a sp

Evaluate the extent to which the statement of financial position Essay

Evaluate the extent to which the statement of financial position allows potential investors to assess the security of their intended investment and to determine the true net worth of the business - Essay Example Financial statement position of a company have measurable characteristic and easily evaluated (Financial Review, 2015, 1). Statement of financial position has essential skill at various occupations such as corporate finance, credit extension, commercial lending and investment management. Individuals engaging such activities should analyze data connection with investment decision. The financial statement should conquer with generally acceptance accounting principles (GAAP) (Wiley and sons, 2015, p4). The statement of financial performance should provide information on revenue, expenses, other profit measures such as gross profit and net profit (Financial Review, 2015, 1). The above worked example has clearly indicated all the information, which an investor requires to know before making a judgment relating to investment. The investor should compare personal security with the information shown and come up with the conclusion. The information to focus on includes the sales revenue, expenses, gross profit and net profit. This information shows the base line of company and indicates the least amount required for an investor to start the business. The investor can easily attain the amount shown on the statement of financial position above (Financial Review, 2015, 1)... In some cases, the amount represented on the statement of financial position has higher amount for investor to attain. In such cases, the investor should avoid risking the security available rather than look for an alternative. An investor who does not follow the instruction and engage in such risky securities asset investments might incur loses if not careful. One should make decision first after comparing financial statement with the personal securities before investing. The above illustration shows that the amount represented on the statement of financial position has easier way of attainment in the current

Heracles In Euripides Essay Example | Topics and Well Written Essays - 750 words

Heracles In Euripides - Essay Example Hatred allowed the violence that followed toward Lycus. The madness that overtook Heracles is a weakness of the mind. The mentally ill today are treated like villains for having a mental condition. The killing of his family certainly would make Heracles a villain by current standards. Finally, Heracles was a villain for threatening to commit suicide, but then backing out. No one likes a quitter. Today’s standards would paint Heracles as a villain. Heracles put the needs of Theseus over his family allowed Lycus an opportunity to attack. Today, more marriages suffer from either the man or woman’s friends coming in between them. Theseus was rescued from Hades, but Heracles unknowingly sacrificed his family. Being with a friend, instead of a spouse or family is selfish. When an individual is out helping a friend, but tragedy strikes their family the man can be considered a villain then and now. During the setting of this play, Heracles can been seen as a hero. He saved Theseus from Hades. It is heroic to save a friend from hell, figuratively and literally. Heracles battled for his friend’s soul. Sacrifice for one’s friend is a virtuous act. For saving a friend during the play’s setting, Heracles was a hero at that time. The sight of Heracles’ family in death masks were overwhelming for him emotionally. Love for his family incapacitated him. After finding out Lycus took power and captured his family hatred took over. Love made Heracles act quickly without thinking. The first thought of killing Lycus was barbaric. Violence should never be the answer. If this had happened today, Heracles would have been put in jail. Villains use violence. Sometimes it takes a hero to stop the violence. Heracles was not that hero. A long time ago Heracles would have been considered a hero for killing his family’s attempted assassin. Justice was given by men, not courts back then. Protecting his father and wife would have been a

Evaluation of Deterrence Theory Research Paper Example | Topics and Well Written Essays - 1500 words

Evaluation of Deterrence Theory - Research Paper Example In my evaluation, I use the evaluation method proposed by Akers and Seller. In this technique, the theory is evaluated using its scope, logical consistency, parsimony, testability, empirical validity, and its usefulness and policy implication. A major advantage of this method that it can give us the chance to evaluate almost all the aspects of this theory. Theory Discussion This theory uses the idea that fear of punishment or negative consequences resulting from committing a crime can cause individuals to refrain from committing offenses (Maimon, 2012). One of the things this theory uses in explaining criminology is human rationality. It says that human nature is motivated to do something that has more gains than losses. Therefore, if someone sees that he will have more loss than gain from a crime when he is caught, he will be motivated to refrain from the crime. This theory thus proposes that severe punishments should be imposed on crimes and offenses to increase the risks that a pe rson exposes himself to when committing them. The theory also uses the concept of an individual’s free will and the power of a person to make calculated choices in explaining crime. This theory states that people commit crimes due to the drive to do so from their free will without being directed to do so by someone else. However, it indicates that in making a choice to commit a crime individuals to analyze the gains and losses which might result from the choices they want to make. As a result, the choices they make are always calculated to make sure they maximize gains while minimizing risks. If severe punishments are imposed on crimes they will make the crimes to be less attractive and hence make individuals refrain from them. This theory explains individual offending and how people can be deterred from committing crimes. It suggests that imposing formal legal punishments can deter individuals from offending. However, according to Maimone al (2012), the theory explains that the deterrent effect of these formal legal punishments depends on their severity, certainty, and celebrity.

Evaluate the extent to which the statement of financial position Essay

Evaluate the extent to which the statement of financial position allows potential investors to assess the security of their intended investment and to determine the true net worth of the business - Essay Example Financial statement position of a company have measurable characteristic and easily evaluated (Financial Review, 2015, 1). Statement of financial position has essential skill at various occupations such as corporate finance, credit extension, commercial lending and investment management. Individuals engaging such activities should analyze data connection with investment decision. The financial statement should conquer with generally acceptance accounting principles (GAAP) (Wiley and sons, 2015, p4). The statement of financial performance should provide information on revenue, expenses, other profit measures such as gross profit and net profit (Financial Review, 2015, 1). The above worked example has clearly indicated all the information, which an investor requires to know before making a judgment relating to investment. The investor should compare personal security with the information shown and come up with the conclusion. The information to focus on includes the sales revenue, expenses, gross profit and net profit. This information shows the base line of company and indicates the least amount required for an investor to start the business. The investor can easily attain the amount shown on the statement of financial position above (Financial Review, 2015, 1)... In some cases, the amount represented on the statement of financial position has higher amount for investor to attain. In such cases, the investor should avoid risking the security available rather than look for an alternative. An investor who does not follow the instruction and engage in such risky securities asset investments might incur loses if not careful. One should make decision first after comparing financial statement with the personal securities before investing. The above illustration shows that the amount represented on the statement of financial position has easier way of attainment in the current

Evaluation of Deterrence Theory Research Paper Example | Topics and Well Written Essays - 1500 words

Evaluation of Deterrence Theory - Research Paper Example In my evaluation, I use the evaluation method proposed by Akers and Seller. In this technique, the theory is evaluated using its scope, logical consistency, parsimony, testability, empirical validity, and its usefulness and policy implication. A major advantage of this method that it can give us the chance to evaluate almost all the aspects of this theory. Theory Discussion This theory uses the idea that fear of punishment or negative consequences resulting from committing a crime can cause individuals to refrain from committing offenses (Maimon, 2012). One of the things this theory uses in explaining criminology is human rationality. It says that human nature is motivated to do something that has more gains than losses. Therefore, if someone sees that he will have more loss than gain from a crime when he is caught, he will be motivated to refrain from the crime. This theory thus proposes that severe punishments should be imposed on crimes and offenses to increase the risks that a pe rson exposes himself to when committing them. The theory also uses the concept of an individual’s free will and the power of a person to make calculated choices in explaining crime. This theory states that people commit crimes due to the drive to do so from their free will without being directed to do so by someone else. However, it indicates that in making a choice to commit a crime individuals to analyze the gains and losses which might result from the choices they want to make. As a result, the choices they make are always calculated to make sure they maximize gains while minimizing risks. If severe punishments are imposed on crimes they will make the crimes to be less attractive and hence make individuals refrain from them. This theory explains individual offending and how people can be deterred from committing crimes. It suggests that imposing formal legal punishments can deter individuals from offending. However, according to Maimone al (2012), the theory explains that the deterrent effect of these formal legal punishments depends on their severity, certainty, and celebrity.

Gender Stereotyping In The Media Essay Example for Free

Gender Stereotyping In The Media Essay It has been strongly evident that the media has played a large role in gender stereotyping for decades. Since the very beginning of film, movies and television shows have depicted men and especially women as lower or lesser beings. This â€Å"tradition† of sexism has of course, decreased since the 50’s but still lingers on in many of today’s television programs. In the early 50’s, with television shows such as â€Å"I Dream of Jeanie† and â€Å"I Love Lucy, women were portrayed quite openly as being the server to their husbands, the men. They were considered to be lower than men or in other words of less importance. Many of the shows from this era showed a substantial amount of gender stereotyping. For example, the women were to do what they were told, they were the only ones who cooked and cleaned, and they were the primary caregiver for the children. Of course, things have changed since the 50’s. Women have proven to be powerful and just as competent as men, thus, making it harder for television shows to portray them as lesser individuals. However, although the gender stereotyping has decreased, it is certainly still evident in the media. There are several television shows being broadcasted today that do, in fact, show some form of gender stereotyping, particularly towards women. However, it is less out in the open and blunt than it use to be in the early 50’s and 60’s. One must read between the lines and pay attention to notice the stereotypic behavior being portrayed. While this behavior may be subtle, it does, in fact still exist. There is a very well known show on MTV known as â€Å"The Real World,† which comes on every Wednesday. It is a reality based show which places seven strangers into one house for several weeks where they are to live together for the duration of the program. As many of us know, reality shows are not what they appear to be. The directors and producers of such shows have the ability to crop and edit which specific clips of the film that they want to be premiered. Inevitably, they are able to portray the individuals on their show in any way that they want. For example, they may choose to only show clips of certain individuals where they are crying, fighting, or as â€Å"The Real World† often does, being promiscuous. This is a vital key in how this show can stereotype a specific gender. In episode three of the new and current season of â€Å"The Real World,† it can be concluded that women are overall depicted as foolish, whiney, selfish, rude, childish, and promiscuous. The men of the serious, however, are showed in a softer, lighter side. They are portrayed as caring individuals who would rather stay away from most of the women and stray from any drama or arguments going on inside of the house. In one segment of the show, two of the women of the house are running around the house screaming and yelling, playing a game which appears to be cowboys and Indians. The next scene shows the men of the house calmly sitting outside having adult conversations. This is clearly in effort to make the females look childish. In another segment of the show, the women are basically all fighting with one another while the men sit quietly in the background. One of the females sarcastically asks another cast member if it is fun living with a bunch of girls. The other cast member quickly responds with a no. It should be understood that not everything that the women in the house on this show have done have been childish or in anyway degrading. It is impossible to fit everything that has been recorded of these people when producing the show. So, everything that viewers are allowed to see has been carefully selected for various reasons such as higher ratings. The more dramatic events that happen, the more likely it will be for the show to attract audiences. However, why is it that there are no dramatic sequences shown where the men are degrading themselves? In conclusion, gender stereotyping in the media, although lessened since the 50’s, does still exist on television programs today. Whether women are portrayed as inferior to men or simply more ignorant or immature, the fact is that gender stereotyping is an all too sad reality in the world that we live in today. Perhaps one day we can come to an understanding that all men AND women and created equally. Works Cited www. mtv. com www. realworld. com www. people. unt. edu/jw0109/misc/stereotype. htm

An Effective Communication Tool Marketing Essay

An Effective Communication Tool Marketing Essay This essay will explain the various communication tools that Cadbury has used in communicating the desired position to target market and will describe two TV ads communication campaign and online game communication campaign, meanwhile evaluate the company has effectively communicated the desired position based on these campaigns. A part from that, Cadbury has used three communication mix, advertising, sales promotion, and public relations. Cadbury, provides one of the most successful example of how an advertising message can be modified from one campaign to the next to attribute new values to a brand giving consumers more reasons to buy Cadbury, the same creative message is then communicated through point of sale, merchandising, package design and public relations. Cadbury always look at creative and commercial success separately. It started with a drumming gorilla, the most successful advert of 2007. The video went viral on the internet, as users posted it on video-sharing sites and e-mailed friends. It also, if less memorably, boosted sales of Daily Milk by 9 per cent, helping Cadbury to reverse its fortunes after the confectioner had lost market position and was suffering from the fallout of a salmonella scare and also created bad public relations. Now Cadbury is hoping to repeat the trick with a new  £3.7 million campaign to come up with the third in its series of adverts for Cadbury. This advertising also can co nsider as reminder advertising because it keeps consumer thinking about the brand. The advert features two children, a boy and a girl wearing a dress in the trademark Cadbury purple sitting for what appears to be a standard school photograph session. The fun starts when the photographers light testing is interrupted by a ringing phone. The alarm phone from the boys digital wrist watches transform into a full blown remix of the 1980s Freestyle hit, Dont Stop the Rock. Two mischievous children performing bizarre eyebrow dance moves to an electro-funk soundtrack. One-minute television and cinema advertisement for Cadbury chocolates is thought to have been viewed more than four million times on YouTube in its first three weeks. The commercial, released in the UK on January 23, has the potential to hook a new generation of fans while attracting the attention of those coming of age in the mid 1980s. Based on research (), it is twice the number of viewings racked up at the same stage by the firms previous cult clip, in which a gorilla plays drums. According to YouTube, Cadbury Gorilla Advert in 2007 has 5 million viewers and Eyebrows Advert has 7 million of viewers, this is a huge amount of increased and it also leads customer awareness about Cadbury. This advertisement brings a message content that consists emotional appeal because the idea is to create an antidote to the gloom to make consumers smile, a minute and a half of joy, and enjoyable as the product. The manager wants to ensure that this antidote is spread as far and wide. Therefore, Cadbury paid for 40 per cent of the population to see 60 per cent recognized it and this came from digital exposure. First came the e-mails among friends linking to YouTube clips, them came to remixes and the spoofs. It is edging up to one million views and at one point it was the third-most-watched clip on the website, behind Barack Obamas inauguration speech. Despite consumer goods marketing traditionally using the persuasion model (buy this because it works/tastes good). Cadbury believes that less direct advertising creates curiousity, such as the gorilla campaign, is most effective. The old Gorilla drumming ads is probably made people feel a bit curious, people probably wondered if it was actually a trained monkey or a man in a suit. People might or might not have noticed it was for Cadburys chocolates, and if people did think like this, people might also have wondered why a drumming gorilla should make people want to buy chocolate. All these thoughts are Cadburys objectives to create reminder of the brand to the publicity. Eyebrows is a simple form of advertisement, most people smile when look at the idea, and that was the strongest indicator that Cadbury were on to something. In my opinion, Eyebrows is the new Glass and A Half Full Production from Cadbury Dairy Milk which will bring a smile to our consumers and customer. The Eyebrows campaign will be fully supported through the line with a large Digital and Public Relations campaign which will raise a few Eyebrows and lots of smile throughout the time the campaign is on air. Sales promotion is the second communication tools used by Cadbury. Cadbury developed a website game that provides education to children with sales promotion at the same time. Traditionally, parents buy Freddo as treats for kids, brand awareness campaigns have been aimed at these parents, hoping they would continue to choose Freddo frogs based on passive advertising, TV and print. From an awareness point of view these campaigns worked, as awareness was at 99%. However, sales were on the decline. The reason is when it comes to treats today, parents still buy but it is the kids who choose. Therefore, Cadbury starts to develop a unique brand entertainment channel for Freddo to again create a deeper awareness because people do not aware of the existence of Freddo game. First, Cadbury will identify the target customer which is the parents and the children to remind them Cadbury Freddo is one of the choices to purchase as a gift. In my opinion, Cadbury is using determine communication objectives to convince the consumer to buy their product. Cadbury stopped marketing the brand product, chocolate frogs; and started marketing the brand character, Freddo. Freddo leaping onto the internet and inspiring children to learn new skills online developed under the theme of edu-tainment. Cadbury engaged teachers and child psychologists to bring this experience to life. In addition, they also give knowledge to the consumer and children to make them like the video game. The video game called The Adventures of Freddo one and two, the adventures of Freddo website featuring animated storytelling, games and activities for young consumers. It has already attracted 160,000 registered players for the first episode of adventures of Freddo in 2009. It allows children beings to explore Freddo online world they will uncover the first animated adventure The Secret of the Golden Keys. Freddo, along with his friends Ashley, Hannah and Zac, set off on a quest through time to save their teacher Professor Jeffrey and defeat the monster Cane Toad Goaf. In my opinion, Cadbury are trying to make the children prefer Cadbury Freddo brand compare to the others brands and trying to get them into conviction and make them to play the game or purchase the Cadbury Freddo Chocolate. The adventures of Freddo Two (The Mystery of Slater Island) followed the successful of first online adventure of Freddo the Frog. So now, Australias iconic chocolate frog is back for a second season. Launching in the March 2010 school holidays The Adventures of Freddo of the Mystery of Slater Island introduces exciting characters and an engaging new way to become part of Freddos universe. Once again, kids are along for the ride; completing immersive, educational games and activities that are sewn right into the storyline. Cadbury also developed a 31 seconds tv advertisement that brings emotional appeal showing a story about Freddo Prince Frog. This TV advertisement has launched during shared family viewing times in the daytime and afternoon. In my point of view, Cadbury are using reminder advertising to keeps consumer thinking about Freddo. The reward of the game and TV ads has been massive growth in brand. The result shows that over 200,000 kids registered, 500,000 episodes watched, 3,000,000 games played, over 30,000,000 minutes spent on the site and 25% sale increased. However, the Adventures of Freddo website has attracted criticism, it upset the health lobby who see it as promoting chocolate products to children. The Coalition on Food Advertising to Children disputed Cadburys assessment of the campaign and said there were loopholes in the self-regulatory code. They concluded that the marketing its use of interactive games to lure children into the branded environment. Cadbury argues that the advertising messaging did not undertake direct marketing of foods to children. Marketing activity to promote was targeted at parents. Parents are the gatekeepers. Kids are unable to go on the website without parents registering the kids. . In my opinion, the game and TV ads create or increases pester power of buying Cadbury Freddo chocolate. The third communication tools used by Cadbury are Public Relations. Cadbury has the art of building good corporate relation with the number of public including society. The first tools that used in the practice of public relations are creating event and giveaways. The Cadbury Freddo Roadshow at Auckland Zoo, children learn all about New Zealands four endangered species of native frogs, and how to help to save them. Every visitor to the Freddo Frog Roadshow will receive an educational booklet for further studies. The second tools are sponsorship. Cadbury receive many requests every day for donations and support. One of the examples is Learning Links. Learning Links is an Australia charity and non-profit organisation formed to help children who have learning disabilities, difficulties and development delays and their families. Cadbury also used public relations to counter poor publicity. For example the Adventure of Freddo game has attracted criticism from some quarters of the health lobby for targeting young children with chocolate. Internet marketing is renowned for its use of interactive games to lure children into the branded environment. Cadbury explains to the community that the site is an example of responsible marketing to children with no chocolate featured on the site. It does not market to children under 12. They are just creating an educational game for children who are under 12. Cadbury also provides identity media such as Freddo cartoon tattoo to children as a gift for purchasing a packet of Cadbury Freddo. In the other hand, Cadbury also created bad public relations in 2006. A rare strain of the Salmonella bacteria is detected and it affecting seven of its products, it has been caused by a leaking pipe. The Health Protection Agency established that 37 people, many of them young children had become ill after eating infected chocolate. More than a million of chocolate bars recalled. This creates bad public relations to the publicity. http://business.timesonline.co.uk/tol/business/industry_sectors/media/article5634660.ece http://www.aglassandahalffullproductions.co.nz/milk-chocolate/cadbury-advert.html Theory http://www.telegraph.co.uk/news/newstopics/howaboutthat/4634737/Dancing-eyebrows-advert-for-Cadburys-becomes-a-hit.html Cadbury Eyebrows Raised in Electric Boogaloo http://business.timesonline.co.uk/tol/business/industry_sectors/media/article5634660.ece ADD THE PROVE of eyebrows has increase the number of viewer comparing with the godrila and truck add. (DONE) Provide the public relations has increase the awareness ? Based on research (), the message that wants to bring to the public from this advertisement is Over at Glass and a Half Full Productions we noticed that wriggly potential of eyebrows and thought we would have a bit of fun with them, said the Cadbury marketing director. In addition, like the other production Eyebrows is all about losing yourself and embracing that moment of joyà ¢Ã¢â€š ¬Ã‚ ¦after all, everybody remembers pulling a silly face or getting up to no good as a child when backs were turned.

The Penguin (Sphenisciformes) :: essays papers

The Penguin (Sphenisciformes) The penguin (Sphenisciformes) has been a fascination to numerous people including scientists and researchers alike. They have distinctive characteristics and an interesting classification system. Their eating habits, unique way of breeding and predators are just a way of everyday life that fascinates scientists and researchers. The species status still remains in danger and can hopefully be helped. This unusual bird stands on short legs and walks with a clumsy waddle. These birds cannot fly which is how they got to be called Penguins, which means flightless. All species of penguins have short-bodies and necks. They also all have short thick feathers, which form a kind of waterproof coat. Most penguins’ feathers have feathers that are just white on the stomach and are black and blue on the back. Some have patches of brightly colored feathers on their necks. Theses birds keep warm from the harsh Antarctic conditions by thick layers of fat on their bodies. Their wings developed into flippers, which serve as paddles to help propel them in the water. They also have webbed feet which when combined with the flippers make them excellent swimmers and divers. The species are divided into four groups for easy identification. The groups are as follows, I. â€Å"Large, with orange or yellow patches on the sides of the upper neck (Species 1-2). II. Medium-sized, crested with orange or yellow lines on each side of the crown above the eyes (Species 3-8). III. Medium-sized, with no crest or yellow colour on the head, but usually with stripes of white or black on the head or breast (Species 9-14). IV. Small, with out crest or yellow colouring on heads (Species 15-17)† (Alexander 148). An example of each is as follows: Group I, the Emperor penguin. Group II, the Royal penguin. Group III, Adelie penguin and Group IV, the Whit-filppered penguin. The Emperor penguin is the largest penguin with the most southern range. The top of the head, chin, cheeks and throat are black, with a broad orange semicircle patch on each side of the upper neck. They have a long bill, which curves down, and a short tail composed of 20 feathers. The Royal penguin’s neck, chin, and throat are white. They have a broad orange band across the forehead and a short tail consisting of 14 feathers.

Tuskegee Airmen Essay -- American History Military Air Force

On July 19, 1941 the U.S. Air Force created a program in Alabama to train African Americans as fighter pilots(Tuskegee Airmen1). Basic flight training was done by the Tuskegee institute, a school founded by Booker T. Washington in 1881(Tuskegee Airmen 1). Cadets would finish basic training at Tuskegee's Moton Field and then move on to the Tuskegee Army Air Field to complete his transition from training to combat aircraft. The early Tuskegee squad were taught to fit in with the famous 99th fighter squadron, tagged for combat duty in North Africa. Other Tuskegee pilots were commissioned to the 332d Fighter Group which fought alongside with the 99th Squadron based out of Italy. By the end of the war, 992 men had completed training at Tuskegee, 450 were sent overseas for combat . During the same time, almost 150 died while in training or on combat missions. Additional men were trained at Tuskegee for aircrew and ground crew. The Mustang pilot spotted the string of Bf-109's heading toward the crippled B-24. The pilot, a Lt. Weathers, dropped his wing tanks, and turned into the German formation. He gave the leader a burst with his .50 calibers and it nosed up, smoking, and soon went hurtling down to the ground. The pilot radioed the others in his flight and heard "I'm right behind you." But when Weathers looked back for himself, all Page 2 he could see was the nose cannon of another Bf-109, pointing right at him. He dropped flaps and chopped throttle, instantly slowing his Mustang, and the Bf-109 overran him. A few bursts, and Lt. Weathers had his second kill of the day. Two more e/a were still in view and seemed like easy pickings, but the voice of the Group CO echoed in the pilot's mind, "Your job is to protect the bombers a... ...). Luke Weathers' escort mission described above provided the group's only aerial victories for the month of November. They flew 22 missions in December, running the group tally to 62 confirmed air-to-air victories by year's end. Bad weather in January limited them to 11 missions, picking up to 39 in February, but without many aerial victories. On March 24, 1945, Col. Davis led the Group on the longest escort mission ever flown by the Fifteenth Air Force, a 1600-mile round trip to the Daimler-Benz tank works in Berlin(Tuskegee Airmen 5). On this mission, Roscoe C. Brown, Jr., Charles Brantly and Earl Lane, each shot down a German Me-262 jet fighter aircraft. The Group received a Distinguished Unit Citation for their achievements this day(History 4). The Tuskegee Airmen continued flying and fighting, killing and dying, until the end of the war in Europe in May, 1945.

Comparative Analysis of Models in the Competitive Market

Every rational individual acknowledges that businesses need to be competitive in order to thrive. My comparative analysis will recognize the various models used in the competitive marketplace and compare the end-results of these models. The four models that I will be comparing are: step checklist, transformation model, Mintzberg’s physiognomy, and the economic sector analysis. In line with my analysis I will also be using my experience as a sales marketer for Aramco Oil Company to provide key examples about how these fundamental processes occur on an every day basis. When comprehending comparative models you must first understand that a model is simply a complex or systematic description of the competitive marketplace. These models are used to aid individuals in seeing the structure or design of the marketplace. Initially, we will focus first on the transformation model and its hand in the marketplace. Looking at the general word ‘transform’ you will see how wisely chosen this process is. To transform is to create something from a raw material. In this model, this transformation occurs when inputs are transformed to outputs. This process is a very high level look at the marketplace. It looks simply at what manner of item when in to the system in order to procure a end result item. Almost like a circuit, it is the in-s and out-s which keep the market process in a continuous movement and growth. The more raw material which goes into a system the more outputs you expect to see. In my role, as a sales marketer of Aramco Oil Company I see this process every day. The raw material of oil is processed to produce a high demand product, and thus the transformation process is a never-ending cycle. As a model though, this process does not account for all the idiosyncrasies or complex factors that play a role in the create of this high end product. In fact, the process is so high leveled that I see the Step Checklist as a much more logical look at the process (Armson, Rosalind, John Martin, Susan Carr, Roger Spear, and Tony Walsh.) Of the four models being compared, the Step Checklist is by far the most organized in its structural intact and outlook on the competitive market. This checklist looks at the key influences in the competitive marketplace. It focuses on the social, technological, economic, and political influences by concisely breaking down various aspects of how, why, where, when, and what possible affects they have on an organization. Unlike the transformation model, this checklist supplies the analyzer with various possibilities to be on the lookout for when determining a course of action. Furthermore, this checklist allows for a simplistic and widely applicable usage of these factors. Whereas the transformation model was a very board look at the inputs and outputs, this Step Checklist is a systematic perspective of social factors like demographics and age-groups. By looking at the technological components of the competitive marketplace, a company like my own has the opportunity to ensure that it is staying or making advancements along with the competitive other players. Economic changes can be watched or statistically analyzed to make appropriate changes or adaptations should the competitive marketplace change. My company is a key player in the oil industry and must gauge how its future profitability will be at the best advantage. From a political avenue, this model is essential to make sure that all players in the competitive marketplace are aware of legislative policies or strategies that might affect the industry. Furthermore, politics has a constant role in policies changing or advancements. Should a sales representative like myself not account for this changes our clients will see that we are not staying in line with policies and perhaps be adversely affected by our lack of adhering to those policies. This analysis of competitors is a means towards identifying the company’s competitors, understanding what their strategies are, recognizing their objectives, seeing how their strengths and weaknesses are seen in a checklist manner, and recognizing reaction patterns to those factors which affect the marketplace (Kotler 234-247) Moving on to the Mintzberg’s physiognomy model, many analysts might see this model as highly subjective in origin. In comparison to both the Transformation and Step Checklist models, this model is dependent on looking at the power various players wield in the competitive marketplace or industry. This model stresses that there is a ‘cast of characters’ in an organization which ranges from owners to employees to special interest groups to various other entities. Based upon this model, we see a very visual representation of the marketplace. It is unique to see the differences between the models. Transformation model is seemingly a process flow. The Step Checklist was created based upon influences and logically connects or affects upon the industry. Now here we have Mintzberg’s physiognomy’s model. What stuck out at me first is that physiognomy is clearly the study of a person’s palm to determine that individual’s fate. This destiny is determined based upon a higher source of power which dictates what is to occur in the future for that individual. Here this model looks at the ‘power’ play of what will determine the fate of the company based upon the various sectors which play a role in its maintaining profitability (Armson, Rosalind, John Martin, Susan Carr, Roger Spear, and Tony Walsh.). It focuses primarily on the strategies or activities of these entities. These strategies or activities will overall affect the competitive industry in some manner. For instance, in my company should the owners fail to provide adequate compensation to the employees they can either strike or retain work elsewhere. If the company lacks adequately experienced employees it will fail to retain clients or creditability in the eyes of its public. This can potentially damage or hinder the economic profitability or continued success of Aramco Oil Company. If that occurs, as a sales marketer I will have a difficult time convincing others that the company is maintaining its correct directions and gross profit margins. At this time, I will roll right into the economic sector analysis model. The competitive marketplace is built on the ideology of ‘economics’. This fundamental model looks at sectors, the environment, and markets. Without bumping the company against its competitors we will fail to recognize where growth or change is required. The sectors themselves compete amongst themselves and there are definite signs of where one company might be affecting or causing a chain-reaction within other companies. For instance, an EDI system allows for less manual maintenance. If a company fails to make appropriate changes or does not advance itself like other, then the other companies in that particular sector will swiftly overtake its market shares. In the oil industry there is often a state of rapid growth and it is wise for a company to watch for such changes. Like the Mintzberg’s physiognomy, there is a look at the power players or influences in this model. The power look in this case is the economic sector and other players in that particular sector. All in all, measures must be taken to ensure that the marketplace is watched for its stability, and adversely if unstable occurrences are happening. These models can all be used to determine how the competitive marketplace is doing and how to identify influences that affect it. In general, these models each have their strengths and weaknesses. In general each model can be used to analyze various aspects of the marketplace. This analysis can be broken down into the strategies used to determine how the marketplace needs to react as changes occur in it and around it. Works Cited: Armson, Rosalind, John Martin, Susan Carr, Roger Spear, and Tony Walsh. Understanding Business   Ã‚  Ã‚  Ã‚  Ã‚   Environments: Identifying Environmental Issues, 2000 Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. Sixth Edition. New Jersey: Prentice Hall, 1988

Ancient Egyptian Medicene

Ancient Egyptian Medicine Ancient Egyptians were an advanced culture especially in medical technology which includes; the books of medicine, treatments of disease and illness and the study of the body and its functions. Archeologists and Historians have learned about these people through papyri found mostly in tombs of great pharaohs and viziers. Unfortunately, there are not many completed texts so we lack information on many things including how they diagnosed illnesses. Our understanding on many of the aspects of Ancient Egyptian medicine comes from these incomplete but thorough papyri. The most famous book of medicine discovered is the Ebers Papyrus. The â€Å"medical papyri† as it is also known as is the oldest book ever discovered. It is 110 pages long and contains about 900 prescriptions recipes all dating back to 1500 B. C. E. Archeologists can only suspect that the Ebers Papyrus came from the tomb of a swnw (physician) at Thebes because tomb robbers never recorded where they took them from. The Edwin Smith Papyrus, named after their owner, contained information on healing bruises, cuts, and bones. Hearst Papyrus was found containing much of the same information as the Ebers but in Upper Egypt with a later date. This shows that the information was widespread and that teachings of one physician would travel. There was even more specific books like the Kahun papyrus from 1850 B. C. E. that seems to be a textbook of gynecology. Physicians used the books to find a remedy, dosage and quantity or medicine, disease which it should be used for and appropriate spell. Treatments for disease begun in the earlier times as exorcism like rituals. The disease was thought of as a demon that needed to be cleaned from the soul. The sick would wear amulets with gods on them to protect them and make them better and also say prayers. But there was some herbal treatment. Hartshorn was said to be a â€Å"demon expeller† but also a pain reliever. Common foods we would never think of as medicine hard great effect on healing. With advancements in tools and metals came more successful surgeries. Sharp stone was used at first but as copper came around it became a lot easier. Physicians would remove tumors and cysts near the skin easily. After surgery the wound would be wrapped in linen with honey holding it together. Honey prevented infection by killing bacteria, and this made many surgeries turn out successful! If there is illness there will be speculation on where it came from. The Egyptians had an idea that blocked channels caused illness. They got this idea because when the Nile did not flood, there was starvation which caused mass death. Treatments were developed to unblocked channels like castor oil to cause vomiting. Blood was also commonly drained out of veins. It was very common for some to not eat or force themselves to throw up for about three days a month to ensure clean channels. They believed another cause of illness to be evil spirits. To protect themselves they would wear jewelry with prayers and gods on it to watch and protect them. The most vulnerable times to spirits were thought to be while sleeping and during childbirth. At the times there would be many statues to protect and keep the person well. Egyptians had many ideas on how the body worked. One was that the respiratory system was the breath of life going into the right ear and death leaving the left ear. This was obviously very wrong but it’s interesting to see their interests in the mechanics of the human body. Pulse was detected and was linked to the heart, which was considered the most vital organ. The brain was really not thought of, and during embalming it would be broken and thrown away. The papyrus tells us that physicians had names for some of the major organs but not all. They did not dissect bodies to learn from them because that was against their religion. The only people to ever see inside the body were embalmers, but because they were considered unclean they were cut off from the community. It is a possibility that embalming is how they learned of the hearts importance but there is a bigger chance they learned this through warriors that had been injured. With so much care into health and wellness many people lived long lives. In ancient times 10% of Egyptian people lived past 50 which was very old for the time. Most fatalities happened before the age of five. Other dangerous times were teen years for women. Many girls were having children by the age of 14 or earlier and died in childbirth. This is the reason why many Egyptian men had a longer life span on average. When Romans and Greeks came into power, Egyptians still led in medicine. When Alexandria with built in northern Egypt it became the learning center for Greek medicine. The Romans visited Memphis in 200 B. C. E to copy down books from 1000 years after Ebers Papyrus was written! And the English used Egyptian treatments up until the 1900s when discoveries on disease and bacteria started being made. These practices that seem crazy to modern technology lasted for 3000 years and helped the world thrive to wear it is today! Without Egyptian medicine history and the world would be a very different place.

Sociology (Reaction paper 3) Essay Example | Topics and Well Written Essays - 750 words

Sociology (Reaction paper 3) - Essay Example The right to free speech, the right to gather with one another to discuss thoughts and ideas, are among the many rights that individuals seek to have for themselves. While many are fortunate and achieve those very rights, some are not as lucky. From the beginning until the era of the feminist movement, the rights of women would pale in comparison to the men around them. Most notably, their ability to vote and also their presence within the work force. Not only the question as to whether or not they would work but also the consideration given, to what placement they would have within the corporate structure. The role of the United States should be as a leader for the cause. The very nation that would not only ensure the rights of its own citizenry but also, seek to ensure the rights of the millions of other people that live throughout the world. To show the other world leaders that, by maintaining a practice of human rights protection, it can only serve to benefit the success of the nation as a whole, rather than it being a hindrance. Thomas Jefferson, one of the most notable founding members of the United States, would speak eloquently about the notion of all men being created equal. With the ability to vote being given to women and later on during the 60s being given to African Americans, the level of credence to the idea of protecting basic human rights, would be placed on the forefront. Seeking to classify both women and African Americans not by gender and/or race but rather, seeing them for the human being that they are. Going below the surface and realizing that, in all reality, every human being remains just that at their core.. a human being. Each and everyone deserving of the same rights as others, no more and no less. To define prejudice, that would be the act of placing judgment upon a person, place and/or thing, without having any personal experience on the matter. Such as, hearing a negative story from another

CLOUD COMPUTING Research Paper Example | Topics and Well Written Essays - 1750 words

CLOUD COMPUTING - Research Paper Example Mork et al. (2011:13) say that â€Å"cloud computing should be distributed and interactively accessible as it provides interoperability between the new and legacy technologies† Cloud computing is technollogy that utilizes the central remote servers and the internet to mantain applications and data. Cloud computing makes it possible for businesses and consumers to use aplications without the accesss and installation of their files using any computer that is connected to the internet. Therefore, it this technology permits for a more efficient computing by centralizing, data storage, and bandwidth. As the potential benefits of cloud computing are many, they are faced with numerous legal, proffesional, and ethical issues. The paper will discuss how cloud computing has impacted on the legal, social and proffesional spheres with regard to storage and transformation of data and inforrmation. The main objective of cloud computing has been to apply the high performance computimg power mostly used in research, health and military facilities to perform trillions of computations in a second, in consumer oriented apllications, and to deliver personalised information. This infrastructure of shared IT consists of a large pool of sytems that are interlinked. This creates legal and ethical isssues within the cloud (Buyya, Broberg, & Goscinski, 2010:23-26). Discussion As highlighted earlier, cloud computing is a type of technology that utilizes the internet and one remote server so as mantain data and different applications. This makes it a very young concept that is yet to be embraced by the global workforce. Cloud computing provides a cost effective IT resource as the cost on demand IT based on the actual customer’s usage. As a result of the rapid growth, numerous companies have been unable to handle their IT requirement even after having a data center that was inhouse. The usage of cloud services helps to enhance the IT capabilities without investing huge amount s in the new datacenters. As a consequence, this tpye of technology aids companies with an efficient way of computing by centralizing processing, memory, bandwidth, and storage. To show that cloud computing has began having mass appeal in the corporate data centers, it has enabled the data centers to operate on a similar internet through the process of enabling the computing process of computing resources to be shared and accessed as virtual resources in scalable and secure manner. Unlike showing proffesionalism, this virtualization is a compromise to security and ethical issues. Ethical issues are not separable with cloud computing. The major areas of concern are resource/stoarage virtualization, scalability and elasticity, usage optimization, ease of usage, fast information sharing delivery, and control, accessibility, and anonymity. The first ethical issue is privacy. The concern with regard to privacy is that the service providers of cloud have total control over the data and co mmunication stored between user and the host company (Racoma, 2012). This is attributed to the fact that service providers have complete over the data the are storing, and as a conseqence, they are responsible for a lot of private information and data. Once this is out of reach of the users, the fear is that it can be utilised for purposes the user doess not desire. As such, of late there have a push by the privacy advocates for a higher level of transparency from the

The Voluntary Service of Citizens in the Armed Forces Essay

The Voluntary Service of Citizens in the Armed Forces - Essay Example Many nations, including the United States, although reliant on voluntary service still do reserve the right to impose a draft. The debate on whether a draft should, at some time, be reinstated is often a discussion drawn between positive (â€Å"what is†) and normative (â€Å"what ought to be†) considerations: the distinction between whether it is economically feasible, objectively necessary, or ultimately practical and whether it is morally justifiable, philosophically contradictory (for a country committed to freedom like the United States), or politically oppressive. To make the argument for or against the draft, a discussant must address both aspects of the issue. Put in this context, the practice of conscription is at once positively and normatively unjustifiable: not only does it create an inferior fighting force, making it ineffective at accomplishing its goals, but it is a severe violation of the individual’s freedom that a government exists to protect. On the normative side, the military draft (or conscription) is a defining feature of totalitarian regimes, having been imposed by and large in the totalitarian countries and their dictators throughout history. Napoleon and Bismarck serve as two examples of despots willing to sacrifice individuals for the state. Having been instituted by these aggressive leaders and countries, the military draft carries with it aggressive force. By â€Å"aggressive force†, one means the force applied to countries other than one’s own, and not in self-defense. It is doubtful, after all, that in the event of a large-scale invasion of a country, that the country will have to force its citizens to fight to save their own lives unless of course it is ruled by a dictatorial regime unworthy of its citizens’ defense. One cannot consistently hold that individuals have rights to self-determination and individual liberties and yet that the state has the right to make them null and void.  

Viruses of the Mind by Richard Dawkins Essay Example | Topics and Well Written Essays - 500 words

Viruses of the Mind by Richard Dawkins - Essay Example Religion does not have much to do with reason. Religion imposes a reality rife with belief and faith, and without requiring reason (it is interesting that the very few people who claim that they can converse with god are labeled as quacks or insane by the very ones who believe in god). Religion does have much to do with the pressure of conformity; this, among other reasons, is why most people unquestioningly accept and adhere to the religion of their youth. As Dawkins states, "...it is a telling fact that, the world over, the vast majority of children follow the religion of their parents rather than any of the other available religions." According to Dawkins, a person exhibits faith when he is "impelled by some deep, inner conviction that something is true, or right, or virtuous: a conviction that doesn't seem to owe anything to evidence or reason, but which, nevertheless, he feels as totally compelling and convincing." and that most religions "make a positive virtue of faith's being strong and unshakable, in spite of not being based upon evidence.

Probability Distributions Assignment Example | Topics and Well Written Essays - 1500 words

Probability Distributions - Assignment Example Burglary topped the list of the most committed crime with 44%. On satisfaction, the criminal justice ranked first with 5.4 points while sentencing closed the list with 5.0 points. Correctional facilities play an integral role in criminal justice system. These facilities key responsibility is the incapacitation of a convicted person to deter recurrence of crime. They do so through the execution of the punishment given to a convicted offender by the court. However, they also provide other services such as rehabilitation and skill training. In US, the facilities fall under state or federal government although, private prisons also exists. The Federal Bureau of Prisons manages all the federal prisons while the Correction Departments in various states runs the state prisons. An offender gets an admission to prison after sentencing by a judge in state or federal courts. According to the Bureau of Justice Statistics (BJS) 2011, there were about 1.5 million prisoners in both state and federal prisons. Of this population, 40% were above 40 years old. The drug related offenders accounted for close to half the population of inmates in federal courts. Besides, the person s aged between 20 to 44 years committed most crimes accounting for 78% of the prisons’ population. In the same report prepared by BJS, approximately 92% of the prisoners are males. On crimes, apart from drugs, robbery, murder, assault, and burglary are the most common crimes in US. Although, the BJS 2011 statistics showed that the population of US prisoners declined by 0.9%, the incarceration rates outnumbers countries such as Canada and United Kingdom. Therefore, the conclusion is that the criminal justice system has weaknesses that need address from stakeholders. One of the main challenges faced by the system is the disproportionate number of African American and Hispanics in US prisons. While they are the minorities, they make up about 70% of the prisoners. This disparity elicits a perception that