MC Donald USA

Questions: What do the readings mean to me as an executive, my management team, and my company? What opportunities and challenges does it identify for us? What changes in goals, strategies, policies, practices, and structure might it point to? What connections can I make to theory / other readings? Answers: Introduction The business identified and discusses herein is that of McDonalds USA. The business had been a market leader in burger manufacturing and is the largest global chain of burgers, originating out of US. However, the change in policies, business competitions are aimed at the modern day market competitions which ensures that the brand grows up to be the most found food brand in the nation. The turnaround plans identified and discussed are based upon the revised strategies of the business in its competitive business environment. The identified areas were speed, agility and prompt deliveries to the consumers. In the year 1997 the business decentralized its brands operations were meant to have a localized controls and selection of menu in the specific geographical locations. The report would evaluate the application of industrial standards which shows the observations from the McDonalds case as well as a response to the researchers line of solution that would focus on strategic and structura l shift of the business. MC Donalds Overview The brand of McDonalds is a household name among the US citizens. The offerings were food which was unique and made the brand go global. However, the challenge was observed when the sales volume since the month of October 2013. The operational structure of the business is such that the stores started to lose the volume and thus concentrated in area specific choice of menu to enhance the lost share in made to order burger with the element of speedy delivery. This was not enough so the Vice President wanted a change in the speed; agility and authority to be decisive were the road ahead. The nation was then further subdivided upon the market lines of 5 different segments with same number of chiefs to concentrate on their respective areas. The idea was to let the decision making be decentralized and faster with space for innovation and area specific service and delivery while identify the threats and act accordingly to be head of the competitors (Boje et al, 2005). Future views The strategies applied in 1997 with new region wise distribution actually did not generate any benefit in terms of strategic success of sales growth increase. However, the localization of food is an idea that the brand is perusing as its thinking that more and more consumer taste specific deliveries along with speedy efficiency, the sustainability shall increase. To be more sophisticated in looks, brand looks, packaging, employee duty hour clothing are all supposed to get an over haul (Elangovan et al, 2011). Opinion The McDonalds had been a known brand for its burgers. Its old and well identified brand in the market, thus the revamp of brand logo, modifications may affect the consumers stimuli. Whether it would have a positive identification effect or that perception of McDonalds not being the same any more has to be observed in the near future. However, the strategies of localization has not affected then sales much as is evident, thus the use of more localized outlets (2000 more globally) would be judged by time alone. Nevertheless, the use of junk food has significantly reduced in the modern days of health conscious population and the researcher suggests the food value or the nutritional aspect inclusion in the menu would have a positive effect on consumers. References Boje, D., Driver, M. and Cai, Y. (2005). Fiction and Humor in Transforming McDonalds Narrative Strategies. Culture and Organization, 11(3), pp.195-208. Elangovan, D., Sundararaj, G., Devadasan, S. and Karuppuswamy, P. (2011). Development of futuristic supply chain risk management pilot strategies for achieving loss reduction in manufacturing organisations. W Jnl of Ent Man and Sust Dev, 6(1/2), pp.39-51. McDonald, D. (2011). Challenging Ronald: McDonald versus McDonald's. Journal of Paediatrics and Child Health, 48(2), pp.103-105.